Gamification | The process of adding games or game-like elements to something (such as a task) so as to encourage participation.
Repetitive or dull workplace tasks, such as e-learning modules, often suffer from low participation rates. Stirfire can work with you to redesign those tasks using game-like mechanics. When tasks are made more fun, or when a competitive aspect is introduced, staff members or clients are more likely to complete them and retain the knowledge. Gamification has also been used successfully for marketing purposes, for example McDonald’s Monopoly, which is a huge on-going success.
Gamification can help you achieve a variety of different aims including:
- HR processes
- Goal tracking
- Occupational Health and Safety procedure
- Customer loyalty