Safety Beach - Stirfire Studios

Project | Safety Beach

Safety Beach was designed to help Surf Lifesaving WA teach beach safety rules to children.

SLS WA came to Stirfire with the intention of designing a quiz. After listening to SLS WA explain the problem they were looking to solve, Stirfire instead proposed a fun game using cute cartoon swimmers, which had to be taught to keep inside the flags, swim with a partner, and raise their hand for help After testing well with children during the design phases, the game was successfully delivered on mobile devices.

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The Challenges

  • Identifying the most important beach safety rules and giving them equal priority.
  • Successfully explaining these rules to children and teaching them to incorporate this into their behaviour.
  • Maintain an appropriate balance between imparting a serious message while making it fun. If the game isn’t fun, the kids won’t play!

The Solution

Our first concern was to help our client move beyond their initial idea to consider more creative solutions to their problem. At Stirfire, we understand the language of games and the possibilities of what games can do. We know that children will engage more willingly with a game that is fun, and be more receptive to the learning aspects because when they do.

We produced a game with a very friendly artwork style to reflect the culture of the Surf Lifesaving clubs. But style was always in the service of facilitating the important purpose of the game, which was to teach the fundamentals of beach safety in a manner that the child will retain. The target market was eight to twelve-year-old children, most of whom have access to mobile devices and are comfortable using them to play games.


Before testing the game we asked children about their greatest beach safety concerns, and the most common answer was sharks. After playing for around fifteen minutes, the majority of children who took part in the testing said that their key concern was to “always swim between the flags” and that the rules were very important to stay safe and avoid drowning.