Cry Havoc Games was a partnership between brothers with the goal of revisiting classic games and movie concepts. Dead End Alley was their second commission, and the idea was simple. You’re stuck in a classic eighties zombie movie scene, at the end of the alley facing waves of zombies shambling towards you. All you have is a chainsaw and a nail gun.
Although the game concept was simple, executing the brief was far more complex. Balancing the waves of zombies to create a fun experience was the first challenge. We set the alley on a hill, so the player gets a real sense of the size of the rotting crowd bearing down on them. The artwork was also designed to balance cartoonish fun and gallows humour. Stirfire delivered the game on time and on budget to Cry Havoc Games.
Dead End Alley VR was designed as an installation piece for gaming exhibitions, to attract gamers to buy the touch-screen version of Dead End Alley, available for iOS, Android and Windows Phone devices.
The VR version featured a full 3D environment, and users had use of a custom-made chainsaw peripheral to fight off hoardes of zombies. A slightly less ‘serious game’, but a definite attraction for when you really need to stand out from the crowd.
Stirfire Studios provided an immersive experience enjoyed by hundreds of show goers at exhibitions around the country. The experience was enhanced by the impact of the VR and the use of an input device that not only gave gave feedback, but looked and felt like part of the game. Players were then given a flyer to buy the touch-screen version of the game.
The Virtual Reality attracted large numbers to the Stirfire stall, and subsequently increased game sales. The use of the cartoonish chainsaw, and additional screens to allow the gameplay to be seen by other customers, resulted in large amounts of buzz on social media, as users posted images and video to their networks.